“For the past three years the U.S. Direct Marketing Association (DMA) has conducted a study on marketing response rates. All three years, the study has found that outbound telemarketing had both the best response rate, and the best return on marketing investment. In terms of sales results, outbound telemarketing appears to be the most effective method of getting people to respond to marketing pitches.”
Private sales are an opportunity to create a special event to reward previous customers for their support. The best example is a direct mail invitation sent out to past customers to attend an exclusive, by-invitation only event. You may want to add lights, a red carpet, refreshments and snacks – things to make your customer feel like they are on the VIP list. And, if the guest purchases during this time, they will receive a complimentary vacation as an added reward.
EZ DEALS will coordinate your event with great results.
Private Sales events are easy to organize; conduct and the results are directly and immediately measurable.
